Woolworths announces a new bag to raise money for charity

Woolworths has announced a new range of reusable grocery bags designed by an Aboriginal artist.

The flagship store collaborated with artist Warumungu Wombana and founder of creative agency Nugngala Creative Jessica Johnson to design the bags.

The three colorful and intricate designs, titled “Fresh as,” “Journey Lines,” and “Landtracks,” have already begun making their way into local supermarkets.

The bags will be made using at least 70 percent recycled materials.

The bags will raise money for the Yothu Yindi Foundation which supports the education of Yolngu First Nations students in the land of Arnhem in the NT.
camera iconThe new bags come as Woolworths donated $100,000 to the Yothu Yindi Foundation which supports the education of Yolngu First Nations students in Arnhem Land in NT. credit: supplied

They will cost customers $2, and are larger than the current 99-cent bags, and come with longer handles for over-the-shoulder carrying.

Ms Johnson said she was “very excited” to have her designs on the bags that will soon be in the hands of thousands of Australians.

“The work of art itself is an expression of the joy of eating. We call it the dance of food!” she said.

“It’s like an uncontrollable happiness that turns into a little furrow in anticipation of murmuring.

“Each bag has its own flavor but basically it’s a celebration of food in its own unique way.”

The bags are larger than the 99 cent green woolen ones and will cost customers $2.
camera iconThe bags are 99 cents larger than green Woolies and will cost customers $2. credit: supplied

The launch of the art bag came alongside a partnership with the Yothu Yindi Foundation, in which Woolworths donated $100,000 to a non-profit foundation to go toward supporting the education of Yolngu students in northeastern Arnhem Land in the Northern Territory.

The money will go towards establishing the Jarma Institute, a “world-class learning hub” in the Northern Territory, according to Yoto CEO Yende Dennis Bowden.

“Education is at the core of everything we do, and Jarma Institute is a game-changer in the region,” she said.

“This is a new paradigm in education, a paradigm that properly integrates Yolngu knowledge and learning into the curriculum, and we know it works.”

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