Why ESPN rocked “Monday Night Football” with Joe Buck and Troy Aikman

After the first year of the new cab Joe Buck And Troy AikmanESPN changed producer and director for “Monday Night Football”.

News: project Phil Dean And the director Jimmy Platt out and product Steve Achilles And the director Derek Mobley Platt will be the coach of the college football national championship game, and Dean will move to the #2 college football team. As discounts go, these are very good landing spots.

we Talk about it in pod last weekwhich got some attention and awful advertising Sean Kelly I posted a piece Including my comments and quoting some people who are not known about the production as well.

So let’s go over what we know after talking to the sources not for attribution and talking to Buck on the record.

1. To be fair: It’s not fair to say that Aikman or Buck demoted Dean and Platt, but sources said ESPN executives knew they were unhappy with the broadcast leadership. There was frustration with Dean from the kiosk. Known as a good guy and solid producer, he was very comfortable with Buck and Aikman.


ESPN President Jimmy Pittaro speaks at the espnW Summit held at The Resort at Pelican Hill on October 3, 2018 in Newport Beach, California.
ESPN President Jimmy Pitaro
Getty Images

2. Aikman and Buck’s feelings were known. Senior ESPN executives, incl Stephanie Drolley, executive vice president of event and studio production, was aware of Aikman and Buck’s feelings. Droli is the one who told the chief Jimmy Petaro She wanted to make the change.

Her decision was because there were aspects of broadcasting that Druley had done install meThe senior vice president of production, according to sources, is not applied, besides the fact that the booth is not satisfied.

And according to sources, Buck and Aikman are like Ackles. Broadcasts happen quickly, and you should be able to fully believe in your product if you’re at the booth.

Mobley, apparently, could have filled in as manager when ESPN made a change four years earlier, but he declined because at that point he would have preferred to stick with the national championship and ESPN didn’t yet have a Super Bowl.

3. ESPN’s Super Bowl game plan: ESPN looks at it this way: First, they got the rights to the Super Bowl. Then they signed Buck Aikman. Now they think Ackles and Mobley are their best combination as they head towards the Super Bowl in four years.


The Philadelphia Eagles play the Kansas City Chiefs in Super Bowl 57
ESPN/ABC is preparing to broadcast the Super Bowl in 2027.
AP

Ackles and Mobley are a package deal because they have worked together in the past. This affects the entire crew as they may want to include their own crew members. So some of the people who were in line to do the Super Bowl now may not be.

4. Private Jets and Zoom: Buck and Aikman fly privately on game day some, but not all, Mondays. They started doing that when they were calling No. 1 on Sunday afternoons with Fox Games. CBS’s Tony Romo I got to some CBS late Saturday night for Sunday games, according to sources. In the world of Zoom, there’s an argument to be made that it’s more efficient to travel on that schedule, rather than arriving two days early for in-person meetings with coaches and players. But you have to maintain the level of broadcasting, which has been a problem for CBS Jim NantzThe decline of Romo and Romo. Buck and Aikman looked really good last season.

5. Creating schism: However, appearing on game day creates a feeling within the crew that the announcers are the stars and the production people are the helpers. Buck and Aikman fly alone, arriving late and leaving right after the game is over. it’s not John Madden Coming on the cruiser. However, if it is ready and intact, does that matter to the viewer?


Tony Romo and Jim Nantz in the CBS broadcast booth
Tony Romo’s travel habits may be similar to those of Joe Buck and Troy Aikman, but Romo’s Jim Nantz broadcasts show signs of waning in 2022.
AP

6. Here’s the deal: ESPN wanted Buck and Aikman. They paid them a boatload of money. ESPN was not in a position to dictate terms about anything. If the network wanted them, it would have to agree to let Buck and Aikman do it their way. One year later, ESPN would make the deal again, even if Buck and Aikman were big Zoomers and conference call proponents to set them up. They’ve been calling the games for over two decades, which means they have a lot of spice – and they can pull that off. They looked good last season. We do not recommend Tom Brady Try it this way as a beginner.

7. Ornery 8?: Aikman likes things a certain way. If you watch Aikman on the sidelines with the Cowboys, he’ll yell at his offensive line. This might cause tension, but he won three Super Bowls and moved up the analyst field to land a five-year, $90 million deal. There was eventually a breakup between Aikman and Fox. It’s all part of the package.

8. What Buck says: I spoke with Buck before the podcast last week, and he gave me a recorded quote.

“These decisions are being made far above us,” Buck told the newspaper. “We are the new guys on the block. They are valued above where we sit. I am proud of what we have all done and where we are going.”


Troy Aikman runs the rally for the Dallas Cowboys.
Troy Aikman likes things a certain way, dating back to his days as the Cowboys’ captain.
New York Post

9. What Aikman says: Aikman declined an interview request. One of the PR people said he appreciated that I reached out to him.

Everyone wants to feel appreciated – from production owners to booth millionaires to CEOs. This is the moral of the story.

Quick clicks

One Bright Moment on Friday for CBS/Turner Jimmy Erdalon which he was first boat coach Fairleigh Dickinson Tobin Anderson Amid celebration after his team’s epic coup against No. 1 seed Purdue W.C Then he asked about his late fatheralso a coach.

It brought a tear from Anderson and gave the instant classic even more meaning.


Greg Gumbel in the broadcast booth on CBS
It’s time to stop CBS’s Greg Gumbel from play-by-play assignments.
Allen K/CBS

… CBS had to make a change with Greg Gumbel On NFL play-by-play. It’s tough when broadcasters aren’t on top of the action, making it imperative to act. Gumbel, 76, has called Super Bowls, becoming the only African-American to do so as a play-by-play. in 2004, Jim Nantz Replace Gumbel. When I went back into the archives, I came across this interesting quote after CBS traded Nantz the playing center for the #1 NFL play and made Gumbel the host of NFL Today. “My first choice was to continue,” Gumbel said She told the Dallas Morning News. Instead, Nantz takes Gumbel’s place. Gumbel was back in play by game – but he was at the bottom of the depth chart. He would go on to run the NCAA Tournament as host. In terms of who replaces Gumbel, Tom McCarthy He will compete for more games, and Andrew Catalon He will be the likely favorite to move into the depth chart behind Nantz, Ian Eagle And Kevin Harlan.

… MLB Network’s intentional talk will have a new look and sound Ryan Dempster And Sierra Santos He will join Kevin Millar on the program. The new setup begins on March 31, the day after opening day.

Pac-12 and Apple


Deshaun Fenwick #5 of Oregon State rushes for a touchdown against Oregon
Where will Pac-12 football — like the Oregon State-Oregon game — appear in 2024?
Getty Images

For the Pac-12 to hit the $300 million per year mark to basically match the deal the Big 12 received from ESPN and Fox Sports, the platform most likely to drive that at this point would be Apple, as we reported last month.

To be clear, we’re not saying this is happening, but Apple is the company likely to hit that number, and adding Pac-12 rights fits in with what Apple appears to be trying to do in sports. But it seems like an entirely Apple-specific deal.

However, Apple is running Apple Watch time, meaning it doesn’t jump out for anyone. They didn’t do it for the NFL in its failed Sunday Ticket negotiations. They didn’t do that for MLS. So if the Pac-12 wants answers by April 15th, maybe they’ll get them from Apple, but that’s not a sure thing. It is one of the most powerful and richest companies, and its decision makers know this.

The Pac-12 could return to ESPN/ABC, but the deal that was on the table — the same $31 million per year per team the Big 12 got — is no longer there. If the Pac-12 returns to ESPN, that likely means they’re willing to take less money for exposure. At this point, a deal with ESPN is not even close.


The Apple logo is in the Apple Store
Apple has been ranked as the most likely buyer for Pac-12 rights.
Reuters

Amazon Prime Video is an option, but they don’t want a load. A Friday night game might make sense with a promotion from Thursday Night Football, but as we’ve said many times, Amazon will only do it if it makes sense. Amazon isn’t going to go crazy for the Pac-12.

This brings it back to Apple. The company is trying to figure out what it’s doing in sports on Apple TV+. They have a $2.5 billion, one-decade MLS deal. With MLB, they pay $55 million a year in rights fees and a $30 million warranty for advertising. Although it’s just the beginning, it’s a pretty decent college football deal.

However, Apple is a snob and takes its time on deals. There is no evidence that college sports run exclusively on a streaming device.

And we don’t know for sure exactly where Apple stands in its negotiations with the Pac-12. If not Apple, then who?

There may always have been other wild cards, but they are not visible now. That’s why when the president of the University of Arizona Robert Robbins He says he has to see the numbers For comparison with what the Big 12 can offerthis is the money quote from His interviews with CBS Sports and the athlete.

Schein shares SiriusXM’s new term


Adam Shayne attends SiriusXM at Super Bowl LVII
Adam Shine has signed a four-year contract with SiriusXM.
Getty Images for SiriusXM

Adam Shin She has agreed to a new four-year deal with SiriusXM, according to sources.

Shane, 45, is one of the best sports hosts and has become a mainstay of the network on previous mid-mornings. Chris Russo It comes in the afternoons on Mad Dog Radio. Schein started there in 2004.

He will continue his podcast, which will now take the name “Rise and Schein”. He is also signed with CBS Sports through the next year.

if Michael Kay Retiring from radio, we thought Shane could have been a good pick for ESPN New York in the afternoons. Kay strongly considered leaving radio, but ESPN stepped up, and Kay re-signed for several years at seven figures a year, according to sources.

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