Samantha Cohen, who founded Dress 2 Party with childhood friend Vanessa Kinley 13 years ago, also highlighted the success of the pair’s own label, which they created amid the pandemic.
Cohen noted particularly strong demand for “big outside” dresses, such as maxi evening gowns, in the company’s Glasgow shop, which had recently undergone a £10,000 refurbishment and was waiting for better weather to repaint the exterior.
She said, “We’re in the middle of prom season… so we’re pretty busy at the moment.”
And in highlighting people’s ability to plan again, after a long period of not knowing if events will go ahead or not as a result of the coronavirus pandemic, Ms Cohen added: “Maybe this year will be the first year.” [since the start of the pandemic] People probably know that things happen…
“I think this is the year that people really trust and trust that their events are actually happening. Last year, people didn’t really feel confident.”
In addition to highlighting Dress 2 Party’s friendly customer service, Ms. Cohen also noted her work efforts to ensure that prom-goers do not find their dresses clash with those of their classmates.
She said: We only sell one [dress] From this style to school no matter what colors you come in. We keep a really strict list.”
Ms. Cohen also noted that its Dress 2 Party dresses were exclusive designs, and the company’s ability to respond to customer requirements, such as requests for one specific emerald green dress.
She announced that Dress 2 Party was “super size inclusive”, from a UK size 4 to 24.
Dress 2 Party has six stores in total, including two in London, and outlets in Liverpool, Cardiff and Leeds.
One shop in London is an independent outlet for the Sisters Bridesmaids.
Dress 2 Party also launched Sisterhood Bridesmaids promotions in its stores outside the British capital including Glasgow. This allows people to try on dresses while having a glass of Prosecco and some cake.
Explaining her company’s decision to choose Glasgow some seven years ago when considering expanding into Scotland, Cohen said: “We went to Edinburgh first and didn’t find the shopping quite that great in Edinburgh. It seemed very touristy – it wasn’t very shopping oriented.”
“Then we went to Glasgow and the shopping was amazing,” she added.
Dress 2 Party has been on Howard Street since its launch in Glasgow.
Mrs. Kenley and Mrs. Cohen worked as attorneys before starting Dress 2 Party.
Ms Cohen said: “During Covid, we’ve gone from [only] Having labels for other people to do something we’ve wanted to do for a number of years, which created our own brand.”
She noted that many of Dress 2 Party’s clients grew up with the business.
Ms Cohen said: “Girls who were supposed to do prom at 16 are now coming back to us as bridesmaids or brides, [or] I’m looking for bridesmaid dresses for friends.”
Noticing certain trends in Scotland, Cohen said: “Ballet tops are very popular in Glasgow.
“In Scotland, we’ve always found that customers really love maxi dresses.”
She noted that the upper part of the corset was a “modern look for spring and summer 2023,” and it is worn with different styles of skirt.
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