Ten sponsors of the new Cambridge art track, Standing Tall

The charity behind a new art trail coming to Cambridge in 2024, Break, which supports young people in care, leaving care and on the edge of care across the region, has announced its first 10 sponsors who will support Cambridge Standing Tall – and Cambridge Independent is one of them.

Cambridge Standing Tall is a sculpture trail that will see around 40 giraffe sculptures towering over the city next spring.

The ten organizations joining the new flock are Cambridge BID and Pentaco Construction Ltd, Cambridge IndependentCambridge City Council, Aspiration Europe, Hilton Cambridge City Centre, Gonville Hotel Cambridge, First Copy, Grand Arcade and Lion Yard.

“As Pentaco has grown, so have the places we’ve been able to create and the people we’ve been fortunate enough to interact with, both in construction and in our community,” said Louise Reeve, Director of Social Value and Engagement for Pentaco Construction.

“This is part of why we love being part of the (Wild in Art) Trails across Cambridge in support of Break. The Trails create such a connection between people and place, and even better they connect Pentaku to some really powerful work happening here in our community.

“We grew up with the tracks, so it’s only natural that we’re going to move from cool cow tracks in 2021 to standing tall with giraffes in 2024.”

Cambridge Standing Tall has been delivered in partnership with Wild in Art and Principal Partner Cambridge Business Improvement District (BID), Success Cows Around Cambridge.

Taking place for 10 weeks from March 2024, each sculpture will be curated by a company that will choose from designs submitted by well-known artists to bring their long-form sculptures to life.

Having been part of three previous runs of the charity, Elizabeth Budd, patron of First Copy Sculpture, said: “The First Copy team is over the moon for the Cambridge Standing Tall sponsorship.

“We do everything we can to give back to the community and the trails are fun and inspiring for thousands of local families.

“From a sponsor perspective, it’s great to have our name attached to something so colorful and flashy, and we’ve been thrilled with the increased brand awareness and web traffic that the tracks are bringing us.

“We’re very much looking forward to choosing art and seeing ‘our’ giraffe on the streets of Cambridge next year, and encourage other businesses to join the tower.”

[Read more: Cambridge Standing Tall art trail project launches with a plea to ‘be more giraffe’]

The track will bring together a wide range of organizations from across Cambridgeshire, and Brick invites local businesses to join the flagship 10, while also standing tall for young people in and around care.

“We are delighted to welcome these 10 leading companies to our flock and look forward to working closely with them on this amazing course for Cambridge,” said Brick, Senior Director of Partnerships and Projects, Pete Marron.

“We are always looking for more organizations to join our supporters at Tower of the Giraffe.”

For more information visit break-charity.org/cambridge-standing-tall/.