Jayne Lasley, buyer of iconic brands like New Look and Internationale, has been made redundant during the pandemic.
When she came across a collection she had designed in her final year at university to cater to plus-size women, she launched the Fairlie Curved Instagram page to share her tips.
Within a week, she had 1,000 followers from all over the world.
Fueled by feedback and a passion for body positivity, Jayne, who lives in Langbank in Renfrewshire, used her old sewing machine to design and sell a white organic cotton T-shirt, perfect for hourglass figures, via Instagram. Orders came quickly from all over the UK.
Having received support from Business Gateway, Scotland’s national business advisory service, Fairlie Curved is now a successful e-commerce company selling clothing and accessories – including a best-selling leather jacket – to women above the D cup.
After opening its first headquarters in Paisley in early 2021, Jane is now based in Port Glasgow, and plans to grow the wholesale part of its business, focusing on pop-up events and more boutique appearances.
Jayne said: “Although I have a lot of experience in the fashion industry, I never ran a business, nor did I have any plans to when I launched the Instagram page. My vision was to offer modern yet classic options that would stand the test of time. while empowering women.
“Business Gateway played a huge role in helping me take the lead in turning Fairlie Curved into an established company. It was very daunting, but I always knew my advisor would be on the other end of the phone.”
Last year, Business Gateway introduced Jayne to invest in Renfrewshire and Graduate Career Advantage Scotland, and as a result is now hiring a Graphic Designer and Social Media Marketing Executive.
She now has 20,000 followers, and Fairlie Curved has delivered over £250,000. She was recently awarded the Business Women of Scotland Emerging Business of the Year award and was included in a national newspaper’s 100 Businesswomen to Watch list.
Mario Alonzi, Business Gateway consultant, said: “Jayne has identified a real gap in the market with Fairlie Curved, and it has been great to watch her business go from strength to strength.
“Global growth and financial success are a testament to her business savvy but also her selfless passion for what she wants to achieve and help other women feel it.”
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