Jayne Lasley, buyer of iconic brands like New Look and Internationale, has been made redundant during the pandemic.
When she came across a collection she had designed in her final year at university to cater to plus-size women, she launched the Fairlie Curved Instagram page to share her tips.
Within a week, she had 1,000 followers from all over the world.
Fueled by feedback and a passion for body positivity, Jayne, who lives in Langbank in Renfrewshire, used her old sewing machine to design and sell a white organic cotton T-shirt, perfect for hourglass figures, via Instagram. Orders came quickly from all over the UK.
Having received support from Business Gateway, Scotland’s national business advisory service, Fairlie Curved is now a successful e-commerce company selling clothing and accessories – including a best-selling leather jacket – to women above the D cup.
After opening its first headquarters in Paisley in early 2021, Jane is now based in Port Glasgow, and plans to grow the wholesale part of its business, focusing on pop-up events and more boutique appearances.
Jayne said: “Although I have a lot of experience in the fashion industry, I never ran a business, nor did I have any plans to when I launched the Instagram page. My vision was to offer modern yet classic options that would stand the test of time. while empowering women.
“Business Gateway played a huge role in helping me take the lead in turning Fairlie Curved into an established company. It was very daunting, but I always knew my advisor would be on the other end of the phone.”
Last year, Business Gateway introduced Jayne to invest in Renfrewshire and Graduate Career Advantage Scotland, and as a result is now hiring a Graphic Designer and Social Media Marketing Executive.
She now has 20,000 followers, and Fairlie Curved has delivered over £250,000. She was recently awarded the Business Women of Scotland Emerging Business of the Year award and was included in a national newspaper’s 100 Businesswomen to Watch list.
Mario Alonzi, Business Gateway consultant, said: “Jayne has identified a real gap in the market with Fairlie Curved, and it has been great to watch her business go from strength to strength.
“Global growth and financial success are a testament to her business savvy but also her selfless passion for what she wants to achieve and help other women feel it.”
DISCLAIMER:- Denial of responsibility! olorinews.com is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email at loginhelponline@gmail.com The content will be deleted within 24 hours.