Angry shoppers have condemned Tesco for again reducing the value of Clubcard rewards vouchers as they protest “spend more, get less”.
The supermarket giant announced this week that it is reducing the value of Clubcard vouchers spent with Reward partners for the second time in five years.
As part of the Clubcard scheme, customers can use the vouchers at Tesco stores, but can also currently triple their value by redeeming them for access to over 100 Reward Partners – including Disney+, Thorpe Park, Pizza Express and Cineworld.
The scheme originally saw shoppers able to increase the value of their coupons by 2x or even 4x, but this was reduced to a standard 3x in 2018 – also sparking a revolt among shoppers at the time.
Now, from June 14th, Clubcard vouchers will only be worth twice their value if redeemed at any of Tesco’s Reward Partners.
Angry shoppers have condemned Tesco for again reducing the value of Clubcard rewards vouchers
Shoppers can currently triple the value of their vouchers by redeeming them for access to over 100 reward partners. This will be reduced to 2x
The announcement was met with outrage, with irate shoppers calling the move an “insult to customers”.
As angry shoppers poured in on social media amid the cost-of-living crisis, one user said: ‘So…we all have to spend more at Tesco doing our food stores, but get less rewarded for it. Thanks for supporting Tesco.
Another added: ‘Tesco clubcard vouchers depreciated again? It was 4x, then 3x, and now 2x? A loyalty scheme that shows diminishing returns to that loyalty – an insult to customers while still making record profits. gross. # how_longontail 1
A third weight in the controversial move, adding: ‘Dear @tesco. The email return coupon exchange value just changed to 2x, not 3x the value. Really disappointing! Not so long ago it was worth 4 times the value. Are you not making enough profit already?
Meanwhile, a fourth complained: ‘We were always grateful for the Clubcard X4 when our children were younger, it helped us out a lot on holidays, and we used our vouchers to buy Merlin cards which saved us a lot of money. We now use it ourselves and the X3 is fine, but what an insult the #X2 is to customers! “
Tesco notified shoppers of the move via email – and on their website – announcing: From 14th June 2023, when you redeem your Tesco Clubcard vouchers for a Tesco Clubcard Reward Partner Code, they will be worth twice their value. You’ll still get up to 3 times the value through June 13, 2023.
We are making this change to the scheme to ensure that we can continue to offer a wide range of rewards that meet the needs of all Tesco Clubcard members, while keeping prices low for everyone.
“Tesco Clubcard continues to have the largest and most generous rewards partner scheme with access to over 100 partners at twice the value of your Clubcard voucher.”
Tesco has more than five million customers, and they offer products that include pet insurance, savings accounts, and credit cards.
Angry shoppers flocked to social media to slam Tesco for again cutting the value of coupons
The UK’s largest supermarket appears to be the winner of the pandemic, taking in £2.2bn in 2022, up from £1.1bn the previous year, and may frustrate shoppers even more.
Tesco customers have also been warned to cancel their Clubcard app in supermarkets from 18 April.
It will be replaced by another app – the Tesco Grocery and Clubcard app – which will incorporate other supermarket features. However, you will not lose any unused points or vouchers.
A Tesco spokesperson said: ‘Clubcard unlocks the best value from Tesco – from thousands of exclusive deals with Clubcard fares, to money back on groceries and fuel, or access to twice the value of your vouchers with over 100 Clubcard Reward partners.
Millions of people click on their Tesco Clubcard every time they shop, and benefit from access to over 8,000 weekly deals on Clubcard fares, which we’ve now rolled out into every part of our stores – from food to clothing, from Tesco Mobile to Tesco Bank, you can Now find more great deals.
And with potential savings of up to £351 per annum, more people than ever before benefit from the instant value Tesco Clubcard offers.
“We are changing how members use their vouchers with our rewards partners, but they will still be able to unlock great value in the same variety of ways as before.”
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